How to pass the mobile friendliness test?
Mobile-friendliness is the quality of a website or application that enables users to have a seamless and enjoyable experience when accessing it on their mobile devices. It involves adapting the design, layout, and functionality to accommodate the smaller screens, touch-based interactions, and slower network speeds commonly associated with mobile devices. Websites can be made mobile-friendly if there's, easy navigation, readable text, and buttons and links that are the right size.
FAQs
A Mobile-Friendly Test checks whether a webpage is easy to use on mobile devices. It looks at factors like viewport configuration, text readability, tap target spacing, and whether content fits the screen without horizontal scrolling.
This tool uses Google’s Mobile-Friendly Test API to fetch a mobile usability result for the URL you enter, and then reports whether Google considers the page mobile-friendly along with key issues if any are found.
Mobile friendliness improves user experience on phones and tablets, and it aligns with Google’s mobile-first indexing approach. Pages that are difficult to use on mobile can struggle to perform well for mobile search users.
Mobile-friendly primarily relates to layout and usability, not speed. A page can pass mobile usability checks while still loading slowly due to heavy images, large scripts, slow servers, or render-blocking resources.
Common issues include missing or incorrect viewport tags, content wider than the screen, text that is too small to read, tap targets that are too close together, intrusive pop-ups, and blocked resources that prevent proper rendering.
Yes. Mobile friendliness is evaluated from a mobile device perspective. A page can look fine on desktop but fail on mobile due to responsive design issues or mobile-specific rendering problems.
The API evaluates how Googlebot (mobile) renders the page. Differences can happen due to blocked resources, geo/IP-based content changes, cookie or login requirements, or scripts that behave differently in Google’s rendering environment.
Start with fundamentals: add a proper viewport meta tag, ensure responsive layouts, remove horizontal scrolling, increase font sizes for readability, and improve tap target spacing. After that, address any blocked CSS/JS resources and intrusive overlays.